A successful website is a great way for businesses to attract and keep customers but it takes far more than a pretty website. Yet without a website you could be missing out on several potential customers and alienating the ones you do have. As we move forward more and more people are turning to the Internet to find the information they need. If your business isn't on the net you will get overlooked.
Having a slick web page doesn't get you much by itself. A web page is worthless if no one knows it's there. That's why developing and following a marketing plan is very important. Unfortunately it's a step that gets overlooked done incorrectly. It's not just about getting visitors, it's about the right visitors, visitors who want and need your products or services.
Monitoring your web site's performance is key to knowing what's happening. Since this requires reading through server logs and interpreting the data it often doesn't get done. Your website could be sitting and collecting dust and you would never know. On the other hand the information contained in those logs could be a gold mine. How are people finding out about your site? Where are they located? What are they looking for? Is this their first visit? The answers to these questions can lead to improved website performance, more leads, and more sales.
Don't you just hate it when you visit a website and find links that don't work and information that's outdated? Everyone does and that's why it is important to regularly review your website and make updates as needed. A stale site reflects badly on your company and it should be avoided.
The answer is simple. Most web designers will build you a website, hand you the keys and walk away. Or you may sign up for an online service that let's you build the page yourself. Sometimes they even tell you how to get listed on the search engines. As you can see this just isn't good enough. With enough reading and research you can learn to market and read server logs yourself but is that really a productive use of your time?
Unlike other companies who create web designs and build web pages we offer end to end website management that addresses all of these concerns. We don't just build a website and hand you the keys, we fully maintain it. Read on to find out why we are different and what we do.